Insights
Video, Photography & Visual Communication
Insights into video production, photography and visual communication for businesses and organisations. Drawing on more than 35 years of experience, these articles explore how better planning, storytelling and creative decisions can help organisations communicate more effectively.
Build a Library, Not Just a Film
A video content strategy can build a valuable library of video and photography over time, giving your business useful content whenever it needs it.
Do You Actually Need a Corporate Video?
Do you really need a corporate video? Start with your audience, message and objectives to decide what kind of video content your business needs.
What Should Video Cost
What does video production cost? Explore what affects professional video production budgets and how to decide what your business really needs.