ClientTobermoreSectorConstruction MaterialsLocationCounty Londonderry, Northern IrelandChallengeIntroduce a new brand identity with clarity and confidenceServicesVideo Production, Corporate Interviews, Brand Film, Commercial PhotographyOutcomeBrand Communication
Overview
When Tobermore unveiled its new brand identity, the launch needed to do more than reveal a new logo. It was an opportunity to communicate the company’s vision, celebrate its people and introduce the next chapter of the business. AMcBroom Media produced a launch film combining leadership interviews, employee stories and cinematic footage to bring the rebrand to life.
The Brief
A successful rebrand is about more than new colours and graphics. Tobermore wanted to explain the thinking behind the change while ensuring employees, customers and stakeholders understood what the new identity represented. The film needed to feel authentic, confident and centred on the people behind the business.
Our Approach
Working closely with the Tobermore team, we captured interviews with senior leadership alongside footage of employees, manufacturing operations and the newly introduced branding. By balancing personal stories with carefully crafted visuals, the film connected the company’s heritage with its future direction, giving audiences a clear understanding of the rebrand and the people driving it forward.
The Outcome
The finished film became a key communication tool during the launch of Tobermore’s new brand identity, helping introduce the refreshed business to employees, customers and the wider construction industry. More than documenting a visual change, it communicated the values and ambition behind the rebrand.
What This Project Demonstrates
A successful rebrand isn’t just about changing how a business looks. It’s about helping people understand why the change matters. This project demonstrates how thoughtful video production can communicate vision, build confidence and introduce a new brand with authenticity.
Key Takeaways
The strongest rebrands don’t begin with a new logo. They begin with a story people can believe in.
Planning something similar?
Whether you’re explaining a complex manufacturing process, launching a new product or documenting specialist expertise, we’d be happy to discuss how thoughtful video and photography can help communicate your message with confidence.
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