ClientQueen's University BelfastSectorEducationLocationBelfast, Northern IrelandChallengeAttract prospective students by showcasing the Accounting and Finance programme and the new Queen's Business School.ServicesVideo Production, Interviews, Commercial FilmingOutcomeStudent Recruitment
Overview
AMcBroom Media produced a promotional film for the Accounting and Finance programme at Queen’s Business School, designed to encourage prospective students to consider studying at one of Northern Ireland’s leading universities. Combining academic interviews with cinematic footage of the award-winning business school, the film presented both the learning experience and the modern facilities available on campus.
The Brief
Queen’s Business School wanted to create an engaging recruitment film that would connect with prospective students while highlighting the strengths of the Accounting and Finance programme. The film needed to balance informative content with an authentic representation of university life and the school’s state-of-the-art facilities.
Our Approach
The film combined interviews with dynamic visuals of teaching spaces, collaborative learning environments and the new Queen’s Business School building in Belfast. By blending personal perspectives with cinematic imagery, the film communicated both the academic opportunities and the student experience, helping viewers imagine themselves studying there.
The Outcome
The completed film became a valuable recruitment asset for Queen’s Business School, supporting student engagement across digital channels and helping communicate the quality of both the programme and its learning environment to prospective applicants.
What This Project Demonstrates
Successful student recruitment is about more than promoting a course. By combining authentic voices with inspiring visuals, educational institutions can build confidence and help prospective students picture themselves as part of the community.
Key Takeaway
The strongest recruitment films help people imagine themselves in the story.
Planning something similar?
Whether you’re explaining a complex manufacturing process, launching a new product or documenting specialist expertise, we’d be happy to discuss how thoughtful video and photography can help communicate your message with confidence.
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